Facebook Users Don’t Like to Refer

Just 7% of respondents to a new survey from Crowd Science liked an item on Facebook in order to inform their friends about the brand, according to data released in November 2011. Data from the survey indicates that showing support and expressing enjoyment in what was being said or shown were the two leading reasons for liking an item, both cited by 28% of respondents. The third most-popular reason for becoming a fan of an item, liking the brand, was cited by just 14% of respondents, while 1 in 10 liked an item out of a desire to keep informed about the brand. (more…)